Your marketing efforts will be more productive if you can identify your target audience. By engaging with your current customer or client base, you will learn more about them by default. Ask them questions as to why they like your brand.
Word of Mouth referrals have always been important. Today, more than ever, your brand needs referrals to make it in this new economy.
With the tools that are available today, you can really pinpoint your advertising through mobile and social platforms, many to choose from, your choices will be limited only by your time and/or your budget.
Make that effort worth it, by fine tuning who is your target audience, focusing on your niche market you will hit more bullseyes.
A couple of benefits should be more customers by providing what your customers want and need, you will find this out by asking. Less money spent on advertising by better utilizing the $$’s you are already spending as those ads become more effective for you.